Why You Need This
One paragraph that keeps everyone aligned on what the project is. Without it, the client thinks they hired you for X when you thought you were doing Y. This stops "I thought you were doing that" before it starts.
What Goes Here
What the project is and what problem it solves. Not deliverables. Big picture only. Project type, end goal, who it is for. Three sentences max.
Why You Need This
This lists exactly what the client gets. Not what you do. What they receive. If it is not on this list, they do not get it. Your defense against "while you are at it" requests. Vague deliverables create expensive problems.
What Goes Here
Numbered list of everything the client receives. Be specific about quantities, formats, specs. Not "logo" but "three logo concepts, one refined, final files as PNG, JPG, SVG." Include file formats, how many rounds, dimensions.
Why You Need This
The "not included" list that kills client assumptions before they become arguments. Clients assume a lot. They assume copywriting is included. They assume unlimited revisions. This section exists to kill those assumptions in writing.
What Goes Here
Everything clients assume is included but is not. Common exclusions: source files, additional formats, copywriting, photography, print production, extra meetings, extra revisions, rush delivery, implementation, training, ongoing support. The longer this list, the better.
Why You Need This
Tells the client when they get their stuff and makes it clear that their delays push everything back. Protects you from clients who disappear for two weeks then complain the project is behind. Their delays are their problem.
What Goes Here
Project phases with delivery dates or durations. What happens each phase and what you need from the client. Always include language that timeline depends on client providing feedback on time. Use date ranges or "X days after approval" if start date is not locked.
Why You Need This
The list of things the client has to do. Most projects fail because the client did not do their part. This section makes it their job to do their job. When the project is delayed because they did not send the thing, you point here.
What Goes Here
Everything the client needs to provide or do. Be specific with timing. Not "provide feedback" but "provide consolidated feedback within 5 business days." List materials, access credentials, decisions, approvals. The more specific, the less room for them to blame you.
Why You Need This
Defines how approvals work so clients cannot claim they never approved something or want to redo finished work for free. Sets revision rounds, review deadlines, what happens if they do not respond. Makes approvals binding.
What Goes Here
Number of revision rounds, how long to review, feedback format, what happens if no response, what happens if they want changes after approval. Distinguish revisions (changes to unapproved work) from change requests (changes to approved work). Change requests cost extra.
Complete Scope Templates
SCOPE OF WORK
CLIENT: [INSERT CLIENT NAME]
PROJECT: [INSERT PROJECT NAME]
DATE: [INSERT DATE]
1. PROJECT OVERVIEW
This project is [INSERT PROJECT TYPE: e.g., a website redesign, brand identity design, content strategy, social media campaign, etc.] for [INSERT CLIENT/BUSINESS NAME], a [INSERT BUSINESS TYPE] serving [INSERT TARGET AUDIENCE/MARKET].
The goal is to [INSERT PRIMARY GOAL: e.g., increase conversions, establish brand presence, improve user experience, drive qualified leads, etc.].
[OPTIONAL: Add one sentence about where this will be used: e.g., "The design will be implemented on Shopify" or "The content will be published on LinkedIn and the company blog."]
2. DELIVERABLES
The client will receive the following:
1. [INSERT DELIVERABLE WITH SPECIFICATIONS]
Example: "Three initial logo concepts with mood boards and rationale"
Example: "Homepage design in desktop, tablet, and mobile layouts"
Example: "Four blog posts per month, 1200-1500 words each, SEO optimized"
2. [INSERT DELIVERABLE WITH SPECIFICATIONS]
3. [INSERT DELIVERABLE WITH SPECIFICATIONS]
4. [INSERT DELIVERABLE WITH SPECIFICATIONS]
5. [INSERT DELIVERABLE WITH SPECIFICATIONS]
[ADD OR REMOVE AS NEEDED]
File formats and delivery:
[INSERT: e.g., "All files delivered via Google Drive as PNG, JPG, SVG" or "Content delivered as Google Docs" or "Figma file with developer handoff package"]
3. EXCLUSIONS
The following are NOT included and will be quoted separately if requested:
- [INSERT: e.g., Source files in native software formats]
- [INSERT: e.g., Additional deliverables beyond those listed above]
- [INSERT: e.g., Copywriting or written content]
- [INSERT: e.g., Photography, videography, or illustration]
- [INSERT: e.g., Print production or vendor coordination]
- [INSERT: e.g., Development, coding, or technical implementation]
- [INSERT: e.g., Additional file formats or conversions]
- [INSERT: e.g., More than X revision rounds]
- [INSERT: e.g., Meetings beyond the X checkpoints included]
- [INSERT: e.g., Rush delivery or expedited timeline]
- [INSERT: e.g., Ongoing support after final delivery]
- [INSERT: e.g., Training or documentation]
[ADD MORE - the longer this list, the better]
4. TIMELINE & MILESTONES
Total estimated duration: [INSERT: e.g., 6-8 weeks, 3 months, etc.]
[INSERT PHASE: e.g., Week 1-2]: [INSERT WHAT HAPPENS]
Client provides: [INSERT WHAT YOU NEED FROM THEM]
Deadline: [INSERT: e.g., 5 business days from delivery]
[INSERT PHASE: e.g., Week 3-4]: [INSERT WHAT HAPPENS]
Client provides: [INSERT WHAT YOU NEED FROM THEM]
Deadline: [INSERT TIMEFRAME]
[INSERT PHASE: e.g., Week 5-6]: [INSERT WHAT HAPPENS]
Client provides: [INSERT WHAT YOU NEED FROM THEM]
Deadline: [INSERT TIMEFRAME]
[INSERT FINAL PHASE]: [INSERT WHAT HAPPENS]
[ADD OR REMOVE PHASES AS NEEDED]
Timeline depends on client providing materials, feedback, and approvals on time. Client delays extend the timeline. Each phase starts only after previous phase is complete and approved.
5. CLIENT RESPONSIBILITIES
Client is responsible for:
- Providing [INSERT REQUIRED MATERIALS] within [INSERT TIMEFRAME] of project kickoff
- Attending [INSERT NUMBER] scheduled meetings:
* [INSERT: e.g., Kickoff meeting]
* [INSERT: e.g., Mid-project review]
* [INSERT: e.g., Final review]
- Designating one primary point of contact who will:
* Consolidate all internal feedback
* Communicate feedback in writing in one response
* Make final approval decisions
- Providing consolidated written feedback within [INSERT TIMEFRAME: e.g., 5 business days] of each deliverable
- Reviewing and approving work within the revision rounds specified
- [INSERT PROJECT-SPECIFIC NEEDS: e.g., Providing platform access, accounts, credentials]
- Understanding that late materials or feedback extends the timeline
Delays caused by client not providing required materials or feedback on time will extend the timeline. Freelancer is not responsible for delays caused by client.
6. APPROVAL PROCESS
This project includes [INSERT NUMBER: e.g., two] rounds of revisions [INSERT SCOPE: e.g., per deliverable, per phase, total].
A revision round is one set of consolidated feedback addressing all aspects of the current version.
Client has [INSERT: e.g., 5 business days] to review each deliverable and provide written feedback. No feedback in [INSERT TIMEFRAME] means the deliverable is approved. This approval is final.
All feedback must be in writing in one consolidated email from the primary contact. Feedback from multiple people submitted separately will not be accepted.
Changes after approval are change requests, not revisions, and are billed at [INSERT RATE: e.g., "25% of project fee per change" or "hourly rate of $X"].
Change requests include:
- Requesting different [INSERT: e.g., creative direction, approach, strategy] after approval
- Changing approved [INSERT: e.g., designs, content, deliverables]
- Adding new deliverables not in original scope
- Revisiting finalized decisions
Revisions must be based on the original brief. Requests that introduce new deliverables, change fundamental requirements, or expand scope are not revisions and will be quoted separately.
Additional revision rounds beyond [INSERT NUMBER] included will be quoted at [INSERT RATE].
VALIDITY
This scope is valid for [INSERT: e.g., 30] days from the date above.
Pricing and deliverables are based on this document. Changes to scope require written amendment and may affect cost and timeline.
AGREED AND ACCEPTED:
CLIENT:
Signature: _______________________________
Printed Name: _______________________________
Date: _______________________________
FREELANCER:
Signature: _______________________________
Printed Name: _______________________________
Date: _______________________________
SCOPE OF WORK: BRAND IDENTITY DESIGN
CLIENT: [INSERT CLIENT NAME]
PROJECT: [INSERT PROJECT NAME]
DATE: [INSERT DATE]
1. PROJECT OVERVIEW
This project is a complete brand identity design for [INSERT BUSINESS NAME], a [INSERT BUSINESS TYPE] launching in [INSERT LOCATION/MARKET]. The goal is to create a visual identity system that communicates [INSERT KEY BRAND ATTRIBUTES] to [INSERT TARGET AUDIENCE]. The identity will be used across [INSERT PRIMARY APPLICATIONS: e.g., packaging, signage, digital platforms, print materials].
2. DELIVERABLES
The client will receive the following deliverables:
1. Three initial brand identity concepts presented as mood boards including:
- Visual direction and style exploration
- Proposed color palettes (3-5 colors per concept)
- Typography direction with font pairing suggestions
- Imagery and graphic style references
2. One selected concept developed into a complete brand identity system including:
- Primary logo in horizontal, stacked, and icon configurations
- Secondary logo mark or simplified version for small applications
- Logo variations for light and dark backgrounds
- Minimum size specifications and clear space guidelines
3. Brand color palette including:
- Primary color palette (3-5 colors)
- Secondary or accent colors if applicable
- Color codes in HEX, RGB, and CMYK formats
- Usage guidelines for each color
4. Typography system including:
- Primary typeface selection for headings
- Secondary typeface selection for body text
- Font pairing guidelines and hierarchy rules
- Web-safe alternatives if custom fonts are used
5. Logo files delivered in the following formats:
- PNG files (transparent background, 300 DPI)
- JPG files (white background, 300 DPI)
- SVG vector files
- PDF vector files
- All files provided in full color, black, and white versions
6. Brand guidelines document (PDF, 10-15 pages) including:
- Logo usage rules and applications
- Clear space and minimum size requirements
- Correct and incorrect logo usage examples
- Color palette with codes and usage guidance
- Typography system and hierarchy
- Visual style and graphic elements
- Brand voice and tone overview (if applicable)
- Application examples across various media
3. EXCLUSIONS
The following are explicitly excluded from this project scope and will be quoted separately if requested:
- Source files in native design software formats (Adobe Illustrator, Photoshop, InDesign)
- Additional logo variations or alternate logo concepts beyond those specified
- Brand photography, illustration, or custom iconography
- Social media graphics, templates, or content creation
- Website design, development, or UI/UX work
- Marketing materials design (business cards, letterhead, brochures, etc.)
- Packaging design or product mockups
- Brand naming or tagline development
- Copywriting for brand materials or brand story
- Print production coordination or vendor management
- Trademark search or registration services
- Brand strategy workshops or market research
- Animation or motion graphics for logo
- More than two rounds of revisions on the selected concept
- Meetings beyond the three checkpoint meetings included
- Rush delivery (completion in less than 6 weeks)
4. TIMELINE & MILESTONES
Estimated total project duration: 6-8 weeks from kickoff to final delivery
Week 1-2: Discovery and Research Phase
- Kickoff meeting to discuss brand vision, target audience, competitive landscape
- Competitive analysis and market research
- Mood board and inspiration gathering
- Development of three initial concepts
Week 3: Concept Presentation and Selection
- Delivery of three initial concepts with rationale
- Client reviews concepts and provides feedback
- Client selects one concept to develop further
- Feedback deadline: 5 business days from delivery
Week 4-5: Concept Development and Refinement
- Selected concept developed into full brand identity system
- First revision round based on client feedback
- Second revision round if needed
- Feedback deadline: 5 business days per round
Week 6: Brand Guidelines Development
- Compilation of brand guidelines document
- Application examples and usage scenarios
- Final review and approval
Week 7-8: Final Delivery
- All logo files prepared and packaged
- Brand guidelines finalized
- Complete file package delivered to client
Timeline is contingent on client providing timely feedback, materials, and approvals as outlined in the Client Responsibilities section below. Delays in client feedback or material provision will extend the timeline accordingly. Each phase begins only after the previous phase is complete and approved.
5. CLIENT RESPONSIBILITIES
Client is responsible for:
- Providing existing brand materials (if any) within 3 business days of project kickoff, including:
* Current logo files or brand assets
* Existing brand guidelines or style guides
* Any brand colors, fonts, or visual elements currently in use
* Competitive brand examples or inspiration
- Attending three scheduled checkpoint meetings:
* Kickoff meeting (Week 1)
* Concept review meeting (Week 3)
* Final review meeting (Week 6)
- Designating one primary point of contact who will:
* Consolidate all internal feedback from stakeholders
* Communicate all feedback in a single written response
* Make final approval decisions on behalf of the organization
- Providing consolidated written feedback within 5 business days of each deliverable:
* Concept selection and feedback (Week 3)
* Revision round feedback (Week 4-5)
* Final approval (Week 6)
- Making final selection and approval decisions within the revision rounds specified
- Providing any industry-specific requirements, regulations, or brand constraints at project kickoff
- Reviewing and approving all deliverables before requesting final files
- Understanding that failure to provide feedback within 5 business days constitutes approval of the deliverable and the project will proceed to the next phase
Delays in fulfilling the above responsibilities will extend the project timeline. Freelancer is not responsible for timeline delays caused by client's failure to provide required materials, feedback, or approvals within the specified timeframes.
6. APPROVAL PROCESS
This project includes two rounds of revisions on the selected concept. A revision round is defined as one set of consolidated feedback addressing all aspects of the current version of the work.
Client has 5 business days to review each deliverable and provide written feedback via email. If no feedback is received within 5 business days, the deliverable is considered approved and the project moves to the next phase. This approval is final.
All feedback must be submitted in writing in a single consolidated email from the designated point of contact. Feedback from multiple stakeholders submitted separately will not be accepted and will require re-consolidation, extending the timeline.
Changes requested after a deliverable has been approved constitute change requests, not revisions, and are billed separately at [INSERT RATE: e.g., "25% of the project fee" or "hourly rate of $X"]. A change request includes:
- Requesting a different creative direction after approving the selected concept
- Requesting alternative logo concepts after the selected concept has been approved
- Changing approved color palettes, typography, or design elements
- Asking to revisit design decisions that were previously finalized
Revisions must be based on the original project brief and scope. Requests that introduce new deliverables, change fundamental project requirements, or expand the scope beyond what was agreed are not revisions and will be quoted as separate work.
If client requires additional revision rounds beyond the two included, additional rounds will be quoted at [INSERT RATE].
This scope of work is valid for 30 days from the date listed above. Project pricing and deliverables are based on the specifications outlined in this document. Any changes to the scope will require a written amendment and may affect project cost and timeline.
AGREED AND ACCEPTED:
CLIENT:
Signature: _______________________________
Printed Name: _______________________________
Date: _______________________________
FREELANCER:
Signature: _______________________________
Printed Name: _______________________________
Date: _______________________________
SCOPE OF WORK: WEBSITE DESIGN
CLIENT: [INSERT CLIENT NAME]
PROJECT: [INSERT PROJECT NAME]
DATE: [INSERT DATE]
1. PROJECT OVERVIEW
This project is a custom website design for [INSERT BUSINESS NAME], a [INSERT BUSINESS TYPE] serving [INSERT TARGET AUDIENCE]. The goal is to create a modern, user-friendly website design that [INSERT PRIMARY GOAL: e.g., drives conversions, showcases portfolio work, establishes credibility]. The design will be delivered as high-fidelity mockups ready for handoff to a developer for implementation.
2. DELIVERABLES
The client will receive the following deliverables:
1. Site architecture and page structure including:
- Sitemap showing page hierarchy and navigation flow
- Wireframes for [INSERT NUMBER] pages showing layout and content placement
- Content inventory and requirements for each page
2. Homepage design including:
- Full desktop design (1920px width)
- Tablet design (768px width)
- Mobile design (375px width)
- Hero section with calls to action
- Key content sections as agreed in sitemap
3. [INSERT NUMBER] interior page designs including:
- [INSERT PAGE NAME: e.g., About, Services, Portfolio, Contact]
- [INSERT PAGE NAME]
- [INSERT PAGE NAME]
- Full desktop, tablet, and mobile versions for each page
4. Design system documentation including:
- Color palette with HEX codes
- Typography system (fonts, sizes, hierarchy)
- Button styles and states
- Form input styles
- Icon set or graphic elements used
- Spacing and grid system
5. Design files delivered as:
- [INSERT FORMAT: e.g., Figma file with all screens and components]
- Exported image assets for developer handoff (PNG, SVG as needed)
- Style guide PDF documenting the design system
6. Developer handoff package including:
- Annotated designs with specifications
- Asset export folder organized by page/section
- Notes on interactions, animations, or special functionality
- One handoff meeting with developer to review designs
3. EXCLUSIONS
The following are explicitly excluded from this project scope and will be quoted separately if requested:
- Source files in native design software beyond [INSERT PRIMARY FORMAT]
- Front-end development or coding (HTML, CSS, JavaScript)
- Back-end development, database, or server setup
- Content management system setup or customization
- Website copywriting or content creation
- Photography, illustration, or custom graphics
- Logo design or branding work
- Stock image licensing or sourcing
- Icon design beyond basic icon selection
- Animation or motion graphics
- SEO optimization or technical SEO work
- Website hosting setup or domain registration
- Analytics setup or tracking implementation
- Email template design
- Additional page designs beyond the [INSERT NUMBER] specified
- E-commerce functionality or shopping cart design
- User testing or usability research
- Accessibility audit or compliance testing
- More than two rounds of revisions per page
- Meetings beyond the four checkpoint meetings included
- Ongoing design support after final delivery
4. TIMELINE & MILESTONES
Estimated total project duration: 8-10 weeks from kickoff to final delivery
Week 1-2: Discovery and Information Architecture
- Kickoff meeting to review goals, audience, and content
- Competitor and industry research
- Sitemap development and content planning
- Wireframe creation for key pages
- Client approval of sitemap and wireframes
Week 3-4: Homepage Design
- Homepage design in desktop, tablet, and mobile
- Design system development (colors, typography, components)
- First revision round based on client feedback
- Client approval of homepage design and design system
Week 5-7: Interior Page Design
- Design of [INSERT NUMBER] interior pages
- Application of design system across all pages
- Revision rounds for interior pages
- Client approval of all page designs
Week 8-9: Design System Documentation
- Style guide and component library finalization
- Design annotation and specifications
- Asset preparation and export
- Developer handoff materials preparation
Week 10: Developer Handoff and Final Delivery
- Developer handoff meeting
- Final file package delivery
- Project wrap-up
Timeline is contingent on client providing content, feedback, and approvals within the specified timeframes. Delays in client deliverables will extend the timeline accordingly. Each phase begins only after the previous phase is complete and approved.
5. CLIENT RESPONSIBILITIES
Client is responsible for:
- Providing all website content within 5 business days of project kickoff, including:
* All text copy for each page in final or near-final form
* Images, photos, or graphics to be included
* Logo files and brand assets
* Any existing brand guidelines or style requirements
- Attending four scheduled checkpoint meetings:
* Kickoff meeting (Week 1)
* Homepage design review (Week 3)
* Interior pages review (Week 5)
* Developer handoff meeting (Week 10)
- Designating one primary point of contact who will consolidate all internal feedback and make final design decisions
- Providing consolidated written feedback within 5 business days of each design deliverable
- Reviewing and approving sitemap, wireframes, and each design phase before proceeding to next phase
- Providing access to any necessary platforms, existing website analytics, or competitor examples for reference
- Coordinating with developer for implementation (if using external developer)
- Understanding that changes to approved designs or content after approval constitute change requests and will be billed separately
Delays in providing the above will extend the project timeline. Freelancer is not responsible for delays caused by late content provision, unavailable stakeholders, or delayed client approvals.
6. APPROVAL PROCESS
This project includes two rounds of revisions per design phase (homepage, interior pages). A revision round is defined as one set of consolidated feedback addressing all elements of the current design.
Client has 5 business days to review each deliverable and provide written feedback. If no feedback is received within 5 business days, the deliverable is considered approved and the project moves forward.
All feedback must be submitted in writing in a single consolidated document from the designated point of contact. Verbal feedback or feedback from multiple stakeholders submitted separately will not be accepted.
Changes requested after a design has been approved constitute change requests, not revisions, and are billed separately at [INSERT RATE]. A change request includes:
- Requesting different layouts or page structures after approval
- Changing approved color schemes, typography, or design elements
- Adding or removing page sections after approval
- Requesting alternative design directions after selection
Revisions must stay within the original project scope and brief. Requests for additional pages, features, or functionality beyond what is specified in the deliverables are not revisions and will be quoted as separate work.
This scope of work is valid for 30 days from the date listed above. Project pricing is based on the specifications outlined in this document.
AGREED AND ACCEPTED:
CLIENT:
Signature: _______________________________
Printed Name: _______________________________
Date: _______________________________
FREELANCER:
Signature: _______________________________
Printed Name: _______________________________
Date: _______________________________
SCOPE OF WORK: WEBSITE DEVELOPMENT
CLIENT: [INSERT CLIENT NAME]
PROJECT: [INSERT PROJECT NAME]
FREELANCER: [INSERT YOUR NAME]
DATE: [INSERT DATE]
VALID FOR: 30 days from date above
1. PROJECT OVERVIEW
Development of a [INSERT TYPE: responsive website, web application, e-commerce site] for [INSERT BUSINESS NAME], a [INSERT BUSINESS TYPE]. The site will be built on [INSERT PLATFORM: WordPress, custom code, Shopify] and include [INSERT KEY FEATURES: user accounts, payment processing, custom functionality]. The goal is to [INSERT PRIMARY OBJECTIVE: launch new online presence, replace outdated site, enable online sales].
2. DELIVERABLES
The client will receive the following deliverables:
1. Fully functional website with [INSERT NUMBER] pages including:
- Responsive design working on desktop, tablet, and mobile devices
- All pages coded and tested across modern browsers
- Navigation, forms, and interactive elements functional
- Optimized for performance and load speed
2. Core functionality and features:
- [INSERT: Contact form with email notifications]
- [INSERT: Blog or news section with categories]
- [INSERT: User authentication and login system]
- [INSERT: E-commerce with cart and checkout]
- [INSERT: Custom post types or content management]
3. Content Management System (CMS) setup:
- Admin panel for easy content editing
- Custom fields for specific content types
- Media library for image management
- User roles and permissions configured
4. Third-party integrations:
- [INSERT: Google Analytics tracking]
- [INSERT: Email service provider (Mailchimp, etc.)]
- [INSERT: Payment gateway (Stripe, PayPal)]
- [INSERT: Social media connections]
- [INSERT: Other required integrations]
5. Security and performance:
- SSL certificate installation
- Security best practices implemented
- Database optimization
- Image compression and caching
- Automated backup system configured
6. Testing and deployment:
- Cross-browser testing (Chrome, Firefox, Safari, Edge)
- Mobile device testing (iOS and Android)
- Staging site for client review before launch
- Deployment to production server
- Post-launch monitoring and bug fixes
7. Documentation and training:
- Administrator guide for content updates (PDF)
- Video walkthrough of CMS basics ([INSERT: 15-20 minutes])
- Code documentation for custom functionality
File formats and delivery:
- Live website at client's domain
- Source code via [INSERT: GitHub repository, ZIP file]
- Documentation as PDF and video files
3. EXCLUSIONS
The following are NOT included and will be quoted separately:
- Custom design work (this scope implements provided designs)
- Content writing or copywriting
- Logo design or branding
- Custom photography or image editing
- Advanced animations or complex interactions
- Mobile app development
- Ongoing maintenance after 30-day warranty
- Third-party service fees (hosting, domains, SSL renewals)
- SEO services beyond basic on-page optimization
- Training for more than 2 team members
- More than two rounds of revisions on functionality
- Content migration from old site (client provides organized content)
4. TIMELINE & MILESTONES
Total timeline: [INSERT: 8-10 weeks] from kickoff to launch
Week 1-2: Setup and Planning
- Development environment setup
- Database structure design
- Repository and version control initialization
Week 3-4: Core Development
- Homepage and main templates coded
- Navigation and site structure
- Forms and basic functionality
Week 5-6: Feature Development
- Custom functionality completed
- Third-party integrations
- CMS customization
Week 7-8: Testing and Refinement
- Cross-browser and device testing
- Performance optimization
- Bug fixes and polish
Week 9-10: Launch Preparation
- Final testing on staging
- Client training
- Deployment to production
- 30-day warranty period begins
Timeline depends on client providing materials and feedback on schedule. Delays in client feedback extend delivery dates proportionally.
5. CLIENT RESPONSIBILITIES
Client must provide:
- Approved design files ([INSERT FORMAT: Figma, Sketch, PSD])
- All website content (text, images) in organized format
- Logo and brand assets
- Hosting account access
- Domain and DNS credentials
- Third-party service accounts (Analytics, email, payment gateway)
- Timely feedback within [INSERT: 5 business days] per phase
- Consolidated feedback from all stakeholders
- Final approval before production deployment
Delays in providing materials will extend project timeline.
6. APPROVAL PROCESS
Client reviews development on staging site at end of each phase.
Two revision rounds included per phase to address:
- Functionality that doesn't work as designed
- Browser or device compatibility issues
- Performance problems
Revisions do NOT include:
- Changes to approved designs
- New features not in scope
- Rebuilding working functionality differently
Changes to scope after approval are billed separately at [INSERT RATE].
After launch, 30-day warranty covers bugs in original functionality. New features or modifications billed separately.
CLIENT:
Signature: _______________________________
Printed Name: _______________________________
Date: _______________________________
FREELANCER:
Signature: _______________________________
Printed Name: _______________________________
Date: _______________________________
SCOPE OF WORK: CONTENT WRITING
CLIENT: [INSERT CLIENT NAME]
PROJECT: [INSERT PROJECT NAME]
FREELANCER: [INSERT YOUR NAME]
DATE: [INSERT DATE]
VALID FOR: 30 days from date above
1. PROJECT OVERVIEW
Creation of [INSERT NUMBER] [INSERT TYPE: blog posts, articles, web pages] for [INSERT CLIENT NAME], targeting [INSERT AUDIENCE]. Content will be written in [INSERT TONE: professional, conversational, technical] style and optimized for [INSERT: SEO, thought leadership, lead generation]. The goal is to [INSERT OBJECTIVE: drive organic traffic, establish authority, educate customers].
2. DELIVERABLES
The client will receive the following deliverables:
1. [INSERT NUMBER] original written pieces:
- Word count: [INSERT RANGE: 1200-1500 words] per piece
- Format: [INSERT: Blog post, how-to guide, listicle, case study]
- Structure: Proper headings, short paragraphs, bullet points
- Voice: [INSERT: Authoritative, friendly, technical]
2. SEO optimization per piece:
- Primary keyword research (1 target keyword)
- Secondary keywords (3-5 related terms)
- Meta title (50-60 characters)
- Meta description (150-160 characters)
- Internal and external linking suggestions
- Image alt text recommendations
3. Content structure:
- Scannable layout with subheadings every 200-300 words
- Bullet points or numbered lists
- Bold text for key points
- Call-to-action at end
- Opening hook and strong conclusion
4. Research and sources:
- Statistics cited with credible sources
- Industry information verified
- Original examples
- Up-to-date best practices
5. Revision process:
- First draft for client review
- One revision round for content/tone
- Second round for minor edits
6. Delivery format:
- [INSERT: Google Docs, Word, plain text, WordPress-ready HTML]
- Formatted for easy CMS copy-paste
- SEO elements in separate doc or at top of file
Topics:
[INSERT TOPIC 1]
[INSERT TOPIC 2]
[INSERT TOPIC 3]
[INSERT TOPIC 4]
File delivery: [INSERT: Google Drive, email, project management tool]
3. EXCLUSIONS
NOT included:
- Graphic design or image creation
- Social media posts
- Email marketing campaigns
- Video scripts
- Product descriptions (unless specified above)
- Press releases
- Ad copy for paid campaigns
- Translation to other languages
- Content publishing to CMS
- Content strategy or calendar planning
- Advanced keyword research
- Link building outreach
- Analytics or performance tracking
- More than two revision rounds
- Rush delivery faster than timeline
4. TIMELINE & MILESTONES
Total timeline: [INSERT: 6-8 weeks] from kickoff to final delivery
Week 1: Planning
- Client provides briefs and guidelines
- Keyword research and topic planning
- Editorial calendar approved
Week 2-3: First Batch
- Drafts 1-[X] delivered
- Client review: 5 business days
- Revisions completed
Week 4-5: Second Batch
- Drafts [X]-[X] delivered
- Client review and revisions
Week 6: Final Batch
- Remaining drafts delivered
- All revisions completed
- Final approvals
Delivery: [INSERT FREQUENCY: 2 pieces per week, batch of 4 every 2 weeks]
Each piece requires 5 business days for review. Late feedback extends timeline.
5. CLIENT RESPONSIBILITIES
Client must provide:
- Content brief per piece:
* Target audience
* Key points to cover
* Desired tone
* Call-to-action goal
- Brand voice guidelines
- Access to brand materials
- Subject matter expert for technical topics
- Product/service information
- Consolidated feedback within 5 business days
- Approval authority
One point of contact for feedback. Conflicting feedback extends revision time.
6. APPROVAL PROCESS
Client reviews each draft within 5 business days.
Two revisions included to address:
- Content missing the mark on tone/messaging
- Factual corrections
- Structure improvements
- Length adjustments
- Copy edits
NOT included:
- Complete rewrites with different angles
- Adding new topics not in brief
- Changing target audience after draft
- More than two rounds
After final approval, modifications to approved content billed separately at [INSERT RATE].
CLIENT:
Signature: _______________________________
Printed Name: _______________________________
Date: _______________________________
FREELANCER:
Signature: _______________________________
Printed Name: _______________________________
Date: _______________________________
SCOPE OF WORK: STRATEGY & CONSULTING
CLIENT: [INSERT CLIENT NAME]
PROJECT: [INSERT PROJECT NAME]
FREELANCER: [INSERT YOUR NAME]
DATE: [INSERT DATE]
VALID FOR: 30 days from date above
1. PROJECT OVERVIEW
Strategic consulting to [INSERT OBJECTIVE: develop marketing strategy, audit operations, create growth plan] for [INSERT COMPANY NAME], a [INSERT BUSINESS TYPE]. The engagement will analyze [INSERT FOCUS AREAS: market position, customer journey, operations] and deliver actionable recommendations for [INSERT GOAL: revenue growth, market expansion, efficiency].
2. DELIVERABLES
The client will receive:
1. Written strategy document ([INSERT: 30-40 pages]):
- Executive summary with key findings
- Current state assessment
- Strategic recommendations by priority
- Implementation roadmap
- Success metrics and KPIs
- Risk assessment
2. Discovery and research:
- Stakeholder interviews ([INSERT NUMBER] interviews)
- Data analysis (analytics, sales, customer data)
- Competitive analysis ([INSERT NUMBER] competitors)
- SWOT analysis
- Market research findings
3. Strategic frameworks:
- [INSERT: Business model canvas, growth matrix, channel strategy]
- Visual diagrams and flowcharts
- Prioritization matrices
4. Implementation plan:
- Quick wins (0-3 months)
- Short-term initiatives (3-6 months)
- Medium-term moves (6-12 months)
- Roles and timelines for each
- Resource requirements
5. Measurement framework:
- KPIs for each initiative
- Baseline metrics and targets
- Tracking recommendations
6. Presentation deck ([INSERT: 30-40 slides]):
- Current situation summary
- Key recommendations
- Roadmap visualization
- Expected outcomes
- Next steps
7. Live presentation:
- [INSERT DURATION: 90-minute] presentation to leadership
- Q&A session
- Workshop to align on priorities
8. Post-delivery support:
- Email access for questions (30 days)
- Follow-up call at [INSERT: 30 days]
File formats:
- Strategy document as PDF and Word/Google Docs
- Presentation as PowerPoint or Google Slides
- Frameworks as PNG or editable format
- All files via Google Drive or Dropbox
3. EXCLUSIONS
NOT included:
- Implementation of strategies (client executes)
- Ongoing advisory beyond 30 days
- Detailed financial modeling
- Primary market research (surveys, focus groups)
- Legal or compliance review
- Writing policies or procedures
- Training programs
- Campaign execution
- Technology implementation
- More than one revision round
- Travel to client site
4. TIMELINE & MILESTONES
Total timeline: [INSERT: 6-8 weeks]
Week 1-2: Discovery
- Kickoff meeting
- Stakeholder interviews
- Data gathering and review
- Competitive research
Week 3-4: Analysis
- Data synthesis
- SWOT and situational assessment
- Framework development
- Recommendations formulation
Week 5-6: Documentation
- Strategy document drafting
- Roadmap creation
- Presentation deck creation
Week 7: Review and Revision
- Client reviews draft
- One revision round
- Deadline: 5 business days for feedback
Week 8: Final Delivery
- Final document and deck
- Live presentation
- Q&A and workshop
Post-delivery: 30-day email support
Timeline requires client availability for interviews and timely data provision.
5. CLIENT RESPONSIBILITIES
Client must provide:
- Stakeholder interview access ([INSERT NUMBER] people)
- Data and analytics access
- Financial or sales reports
- Customer data
- Existing strategy documents
- Platform credentials (read-only)
- Responses to questions within 48 hours
- Consolidated feedback within 5 business days
- Attendance at presentation
One point of contact coordinates internal review.
6. APPROVAL PROCESS
Client reviews draft within 5 business days.
One revision round included for:
- Factual corrections
- Clarifications
- Priority adjustments
- Timeline refinements
NOT included:
- Changing strategic direction after analysis
- Adding new research areas
- Additional interviews
- Financial modeling
After presentation, engagement complete. Questions answered via email for 30 days. Additional work billed separately.
CLIENT:
Signature: _______________________________
Printed Name: _______________________________
Date: _______________________________
FREELANCER:
Signature: _______________________________
Printed Name: _______________________________
Date: _______________________________
SCOPE OF WORK: MONTHLY RETAINER
CLIENT: [INSERT CLIENT NAME]
RETAINER: Ongoing Monthly Services
FREELANCER: [INSERT YOUR NAME]
START DATE: [INSERT START DATE]
MONTHLY RATE: [INSERT AMOUNT]
HOURS PER MONTH: [INSERT NUMBER]
1. PROJECT OVERVIEW
Monthly retainer for [INSERT SERVICE TYPE: design, development, content, marketing] services. Client receives [INSERT NUMBER] hours per month of work, billed as flat monthly fee. Includes priority scheduling, faster turnaround, and predictable capacity for [INSERT USE CASES: website updates, content creation, design work, maintenance].
2. DELIVERABLES
Each month, client receives:
1. Work allocation:
- [INSERT NUMBER] hours for approved tasks
- Priority scheduling over project work
- [INSERT: 24-hour, 48-hour] response time
- [INSERT: Weekly, bi-weekly] status updates
2. Typical deliverables (examples):
- [INSERT: 3-5 social graphics per week]
- [INSERT: 1-2 email designs per month]
- [INSERT: Website updates and tweaks]
- [INSERT: 4 blog posts per month]
- [INSERT: Bug fixes and maintenance]
3. Work request process:
- Submit via [INSERT: email, project tool, Slack]
- Freelancer acknowledges within [INSERT: 24 hours]
- Estimates hours before starting
- Tracks time and marks complete
4. Monthly reporting:
- Time tracking sheet (by 5th of following month)
- Work completed summary
- Hours used vs remaining
- Upcoming priorities
Hours allocation:
- Hours for actual work time only
- Minimum increment: [INSERT: 15, 30 minutes]
- Unused hours expire monthly (no rollover)
- Cannot bank hours for future months
Rush work:
- Standard turnaround: [INSERT: 3-5 business days]
- Rush (24-48hr) counts as [INSERT: 1.5x, 2x] hours
- Same-day rush counts as [INSERT: 2x] hours
3. EXCLUSIONS
NOT included:
- Work beyond monthly hours (quoted as overage at [INSERT RATE]/hour)
- Services outside retainer scope (if design retainer, no development)
- Third-party costs (stock photos, tools, hosting, ads)
- Strategy sessions beyond routine work
- Comprehensive audits
- Training or documentation
- Work during pause periods
- Weekend/holiday availability
Overage: If month needs more hours, client approves overage at [INSERT RATE]/hour or carries to next month.
4. TIMELINE & OPERATING RHYTHM
Calendar month basis (1st through last day).
Request and turnaround:
- Submit anytime via designated channel
- Standard turnaround: [INSERT: 3-5 business days]
- Complex requests may span multiple days
Monthly rhythm:
- Week 1: Priority setting, work begins
- Week 2-3: Regular execution
- Week 4: Month-end completion
- Following week: Status report
Communication:
- [INSERT: Weekly email updates, monthly review call]
- Response time: [INSERT: within 4 hours, within 24 hours]
Retainer continuation:
- Auto-renews monthly
- Cancel with [INSERT: 30, 60] days notice
- Notice period allows wrap-up
Holiday/vacation:
- Freelancer observes [INSERT COUNTRY] holidays
- 30 days notice of vacation
- Emergency support via email during vacation
5. CLIENT RESPONSIBILITIES
Client responsibilities:
- Submit detailed requests with materials
- Respect [INSERT: 3-5 day] lead times
- Prioritize if submitting more than monthly hours
- Consolidate stakeholder feedback
- Provide feedback within [INSERT: 2-3 business days]
- Approve deliverables within [INSERT: 5 business days]
- Pay monthly by [INSERT: 1st, 5th] of month
- Approve overage before exceeding hours
- Respond to questions within [INSERT: 24-48 hours]
Late payments (7+ days) pause work.
6. WORKING PROCESS
Each deliverable:
1. Request submitted with details
2. Freelancer estimates hours
3. If within budget, work proceeds
4. Freelancer delivers
5. Client reviews within [INSERT: 2-3 days]
6. One revision round per deliverable
7. Client approves
8. Task marked complete
Revisions included for:
- Work not matching request
- Errors or bugs
- Adjustments to meet goal
NOT included:
- Different direction after delivery
- Expanding scope substantially
- Unlimited iteration
After hours exhausted:
- Remaining requests carry to next month
- Or client approves overage at [INSERT RATE]/hour
Pause/cancel:
- Either party can pause with [INSERT: 30, 60] days notice
- During notice, wrap up in-progress work
- No refunds mid-month
RETAINER TERMS:
Monthly Rate: [INSERT AMOUNT]
Hours: [INSERT NUMBER]
Payment Due: [INSERT: 1st, 5th] of month
Overage Rate: [INSERT AMOUNT]/hour
Cancel Notice: [INSERT: 30, 60] days
CLIENT:
Signature: _______________________________
Printed Name: _______________________________
Date: _______________________________
FREELANCER:
Signature: _______________________________
Printed Name: _______________________________
Date: _______________________________